Peugeot closed 2024 with strong sales growth, increased market share, and a dominant push into electrification. Despite economic challenges, fluctuating raw material costs, and a rapidly evolving regulatory environment, the French automaker managed to expand its presence in key global markets while boosting sales across both internal combustion engine (ICE) and electric vehicle (EV) segments.
Peugeot’s parent company, Stellantis, continues to pivot aggressively toward electric mobility while maintaining its foothold in traditional powertrains. The latest results show Peugeot is outpacing competitors in key European markets, proving that its blend of design, technology, and efficiency remains in high demand.
Global Sales Performance: Consistent Growth in a Competitive Market
In 2024, Peugeot's global vehicle registrations rose by 6%, with a total of 1,124,268 vehicles sold worldwide. This steady increase highlights the brand's ability to navigate supply chain challenges and shifting consumer preferences while maintaining pricing power in competitive segments.
Key takeaways from Peugeot’s 2024 global sales performance:
- Peugeot's market share increased in multiple regions, particularly in Europe and Latin America.
- SUVs continue to dominate sales, with models like the Peugeot 2008, 3008, and 5008 accounting for a significant portion of total deliveries.
- Commercial vehicle sales saw double-digit growth, reflecting strong demand in both urban delivery and fleet sectors.
A Closer Look at Peugeot’s Regional Sales Trends
European Success:
- Peugeot remains one of the top-selling brands in Europe, with strong performances in France, the UK, Germany, Spain, and Italy.
- The Peugeot 208 and 2008 are among the top-selling vehicles in their respective segments.
- A rise in EV adoption contributed to an increase in Peugeot’s electric model sales mix.
Latin America Growth:
- Peugeot’s presence in Mexico, Brazil, and Argentina continues to expand.
- The brand saw record-breaking sales in Mexico, with 18,855 units sold, marking its best performance in history.
- Key models such as the Peugeot 2008, Rifter, and Expert fueled growth.
Middle East & Africa Expansion:
- Peugeot gained market share in the North African region, particularly in Algeria and Morocco.
- The Peugeot Landtrek pickup and Partner van continued to drive strong sales among fleet and commercial buyers.
Electric Vehicles: Peugeot’s Winning Strategy for an EV-Dominated Future
One of the most significant achievements in 2024 was Peugeot’s aggressive expansion of its electric vehicle lineup. EV sales more than doubled compared to 2023, with the brand outpacing many of its legacy competitors.
Key Highlights of Peugeot’s EV Growth:
- Peugeot’s EV market share exceeded its overall car and van market share, a major milestone in the transition toward electrification.
- The Peugeot E-208 and E-308 were ranked the most efficient cars in the 2024 ADAC Ecotest, showcasing the brand’s ability to deliver high-performance electric models with strong real-world efficiency.
- The new Peugeot E-3008 captured 22% of the model’s total sales, reflecting strong demand for electrified SUVs.
Peugeot’s strategy revolves around offering EVs with similar driving dynamics and usability to their ICE counterparts. The brand’s efficient battery management, improved charging capabilities, and increased range make EV ownership more accessible for mainstream buyers.
New Electric Models Driving Growth
- Peugeot E-208: A best-seller in the European small EV segment.
- Peugeot E-308: A compact hatchback and station wagon offering a balance of performance, efficiency, and practicality.
- Peugeot E-3008: The flagship electric SUV, featuring up to 435 miles of range with the new STLA Medium platform.
- Peugeot E-5008: A three-row electric SUV, providing a unique offering in the family EV space.
Market-Specific Achievements: Peugeot’s Strength in Key Regions
Peugeot’s regional performance in 2024 highlights diverse market strategies, ranging from aggressive electrification in Europe to ICE retention in Latin America and Africa. The numbers reflect strong execution across different segments.
United Kingdom: Strong EV Growth and Market Share Expansion
- Peugeot’s EV market share hit 31% in November, one of the highest among mainstream brands.
- The brand’s overall car sales increased by 18%, demonstrating sustained demand.
- The Peugeot E-3008 contributed significantly to sales growth, proving that electrified SUVs are now mainstream.
Germany: Peugeot 208 Dominates Small Car Segment
- Peugeot recorded a 130.1% increase in year-on-year sales in October.
- The Peugeot 208 experienced an extraordinary 385.7% increase in sales, making it one of Germany’s top-performing compact cars.
- Peugeot’s electrified lineup benefited from government incentives, but even ICE models saw solid demand.
Mexico: A Record-Breaking Year
- Peugeot recorded its best-ever year in Mexico, selling 18,855 vehicles in 2024.
- The Peugeot 2008, Rifter, Manager, and Expert led the charge, proving the brand’s appeal across passenger and commercial segments.
- The Mexican market remains critical for Peugeot’s expansion strategy in Latin America.
Comparison Table: Key Market Performance in 2024
| Market | Sales Increase | Top-Selling Models | Notable Achievements |
|---|---|---|---|
| United Kingdom | 18% | E-3008, E-208 | 31% EV market share |
| Germany | 130.1% | Peugeot 208, E-308 | 385.7% 208 sales growth |
| Mexico | Record Sales | Peugeot 2008, Rifter | Best-ever year |
Peugeot’s Strategic Approach for 2025 and Beyond
Peugeot’s 2024 success was built on three core pillars: electrification, product expansion, and global market adaptability. The brand’s continued investments in EV technology, hybrid powertrains, and advanced connectivity will shape its future trajectory.
Peugeot’s Key Plans for 2025:
- Expanded Electrification:
- Increase the percentage of EVs and plug-in hybrids in total sales.
- Introduce new battery chemistries to improve efficiency and reduce costs.
- Expand ultra-fast charging networks to support long-distance EV adoption.
- New Models & Platform Upgrades:
- Launch of the next-generation Peugeot 5008 with a fully electric variant.
- Enhanced STLA Medium and STLA Large platforms for better EV range and performance.
- Focus on developing EVs with higher towing capacity and cargo space for wider customer appeal.
- Strengthening Global Market Presence:
- Peugeot aims to increase its footprint in emerging markets, particularly in Southeast Asia and Africa.
- Expand local manufacturing efforts in key regions to mitigate logistics costs.
- Strengthen commercial vehicle offerings in high-growth urban areas.
Conclusion
Peugeot’s 2024 sales performance reflects the brand’s ability to adapt to shifting market dynamics, expand electrification efforts, and drive innovation. With record-breaking growth in multiple regions, a strong push into EV technology, and strategic expansion efforts, Peugeot is well-positioned to maintain its momentum.
The coming years will determine how well Peugeot can sustain this growth while balancing new product rollouts, infrastructure investments, and evolving consumer preferences. If its 2024 results are any indication, the future looks promising for the lion-badged brand.
